An organisation for changemakers, Ethical Property has an expanding network of buildings that operate as office, meeting, event and retail spaces for companies and people who are working towards positive change. As part of our work for BECG, we wrote a series of advertorials for the company, covering everything from the benefits of collaborative working to the importance of having a landlord who shares your values. We also rewrote the website’s location copy for 18 centres, realigning the content to reflect the company’s strong ethical brand values.
Why good AEC content is all about outcomes
The other day I was in a meeting about an engineering project. Highly technical, lots of chat...