storytellers for the built environment

A specialist content agency with an international reach

About us

Our story

Jenny and Victoria are both journalists turned copywriters, with a measure of publishing and PR experience thrown in. We have a nose for a story and the ability to hit tight deadlines, having worked on fast-paced news floors turning compelling copy around quickly and accurately.

We met while working in-house at a global engineering firm. Together, we created content that focused on the human-interest angle of the built environment – an unusual approach for the AEC industry but one that made perfect sense to us. Whether writing about breakthroughs in parametric design, AI, digital twins and VR, or capturing the scope of ambitious new developments and sensitive restorations, we looked for the people within the projects to craft memorable stories that spoke to the target audience. Results came quickly, with increased brand engagement and work requests from every part of the practice.

Gaining 15 years’ experience in built environment communications between us, we decided to set up Bentley & Hayes. Our vision was to establish a content agency that specialises in producing human-centred content for the AEC industry, working with clients who are using design to shape our world for the better.

MEET THE

TEAM

Creative and ideas-driven, we are inspired by the world around us – the ways in which design can elevate our experience of the urban realm, and the impact of our environment on our wellbeing.

We enjoy learning from our clients, gaining insight into the concepts that drive your practice, and finding imaginative ways to bring these complex ideas to life for a general audience.

That’s our story. We want to hear yours…

Jenny and Victoria

Jenny Hayes

STRATEGY
PLANNING
BRAND VOICE

Jenny has 10 years’ specialist experience in communications for the built environment, translating technical concepts into accessible copy that brings projects and places to life. She enjoys working closely with clients to understand their ethos, identify key messages and define a clear brand voice. Combining commercial acumen with creative insight, she crafts memorable campaigns that engage audiences in an authentic and meaningful way.

Victoria Bentley

WRITER
EDITOR
PODCASTER

Victoria has over 20 years of content creation behind her. As a journalist, she has worked across various consumer magazines in China, Dubai and London, before accepting a role as a senior copywriter for a major engineering consultancy in Bath. For Victoria, the key to precise, effective content lies in the listening – taking the time to really hear what the client has to say, to find their unique story, and the right words to share it.

Our Approach

Your work, your people, and the stories behind them, are what make your business unique.

Every aspect of our built environment holds the stories of the people who made it and those whose life it changes. That’s why we work closely with our clients to uncover the human-interest angle in every project, placing the people behind the designs at the heart of your communications. By sharing these stories in a strategic and targeted way, we can elevate your voice, define your brand, and differentiate your business in a competitive market.

At Bentley & Hayes, we take the time to really get to know our clients. Only by understanding your ethos, your approach, and your firm’s wider strategy, can we create the content you need to drive your business forward. We pride ourselves on building trusted, long-term relationships with clients who know they can rely on us to deliver copy that works hard yet feels effortless across channels.

We appreciate that our clients are busy people with conflicting schedules and priorities, so we make sure working with us is an easy and enjoyable experience. We bring with us in-depth knowledge of the AEC industry – from the latest trends, to technical insights, to day-to-day acronyms. That means you don’t need to simplify what you do, and we won’t either. We’ll just polish your story into content that shines.